{"id":46415,"date":"2015-04-02T02:04:00","date_gmt":"2015-04-02T00:04:00","guid":{"rendered":"https:\/\/www.sonnenseite.com\/tips\/cradle-to-cradle-remaking-the-way-we-make-things.html"},"modified":"2015-04-02T02:04:00","modified_gmt":"2015-04-02T00:04:00","slug":"cradle-to-cradle-remaking-the-way-we-make-things","status":"publish","type":"post","link":"https:\/\/www.sonnenseite.com\/en\/tips\/cradle-to-cradle-remaking-the-way-we-make-things\/","title":{"rendered":"Cradle to Cradle: Remaking the Way We Make Things"},"content":{"rendered":"<p>A manifesto for a radically different philosophy and practice of manufacture and environmentalism &#8220;Reduce, reuse, recycle&#8221; urge environmentalists; in other words, do more with less in order to minimize damage.<\/p>\n<p> <!--more--> <\/p>\n<p>As William McDonough and <a href=\"http:\/\/www.braungart.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Michael Braungart<\/a> argue in their provocative,  visionary book, however, this approach perpetuates a one-way, &#8220;cradle to  grave&#8221; manufacturing model that dates to the Industrial Revolution and  casts off as much as 90 percent of the materials it uses as waste, much  of it toxic. Why not challenge the notion that human industry must  inevitably damage the natural world, they ask.<\/p>\n<p>In fact, why not  take nature itself as our model? A tree produces thousands of blossoms  in order to create another tree, yet we do not consider its abundance  wasteful but safe, beautiful, and highly effective; hence, &#8220;waste equals  food&#8221; is the first principle the book sets forth. Products might be  designed so that, after their useful life, they provide nourishment for  something new-either as &#8220;biological nutrients&#8221; that safely re-enter the  environment or as &#8220;technical nutrients&#8221; that circulate within  closed-loop industrial cycles, without being &#8220;downcycled&#8221; into low-grade  uses (as most &#8220;recyclables&#8221; now are). <\/p>\n<p>Elaborating their  principles from experience (re)designing everything from carpeting to  corporate campuses, the authors make an exciting and viable case for  change.<\/p>\n<p><a href=\"http:\/\/www.amazon.de\/gp\/product\/0099535475\/ref=as_li_tl?ie=UTF8&amp;camp=1638&amp;creative=6742\">Michael Braungart |&nbsp; William McDonough &#8220;Cradle to Cradle&#8221;<\/a><\/p>\n<h5 class=\"green\">Source<\/h5>\n<p>VINTAGE<\/p>\n<div class=\"shariff shariff-align-flex-start shariff-widget-align-flex-start\"><div class=\"ShariffHeadline\">Diese Meldung teilen<\/div><ul class=\"shariff-buttons theme-round orientation-horizontal buttonsize-medium\"><li class=\"shariff-button facebook shariff-nocustomcolor\" style=\"background-color:#4273c8;border-radius:1%\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.sonnenseite.com%2Fen%2Ftips%2Fcradle-to-cradle-remaking-the-way-we-make-things%2F\" title=\"Bei Facebook teilen\" aria-label=\"Bei Facebook teilen\" role=\"button\" rel=\"nofollow\" class=\"shariff-link\" style=\";border-radius:1%; 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